by Salty

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Come True 01:31
Doppelganger 03:46
ADSL 04:04
Boot Pt.2 03:26
Remonoganac 04:50
UBIQ 03:52
Bindings 03:38 video


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The Content Label, Los Angeles’s ‘experiential’ hip hop imprint, rarely signs an artist based on a demo, but an impressive delivery from Japan recently broke the trend. Recorded by Salty – AKA Tokyo-based producer / videographer Naoya Ninomiya – the demo arrived as a nearly complete object, ready for dissemination to the global hip-hop headz-space. The songs have been mastered by legendary Japanese hip-hop studio engineer ‘The Anticipation Illicit’ Tsuboi and, with Dday One acting as executive producer it is now ready to be unveiled as the thirteen track album Camera. It’s a fantastic audio journey that gives a glimpse into Japanese beat-making prowess while sitting proudly within the instrumental hip hop echelon.


released November 18, 2016

Written, Produced & Programmed by Salty (Naoya Ninomiya)
Track * Naoya Ninomiya + Yagi

Executive Producer + Artistic Direction: Dday One

Publishing: Samplist (ASCAP)

Mastered: The Anticipation Illicit Tsuboi @ RDS Toritsudai| Tokyo, Japan

Photography: Shawn "Halftime" Fischer © 2016 @thecontentlabel

The Content (L)abel © 2016
“Quality Over Quantity”
All Rights Reserved


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The Content Label Los Angeles, California

The Content Label is a Los Angeles project-based record label and collective . As the logo illustrates, over the years various elements have combined to produce works that have contributed to the lineage of sample-based music with an emphasis in Electronic & Hip-Hop production.

Our mantra is "Quality Over Quantity" and the mediums used are Physical + Digital formats.
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